You might have heard the uninformed and alarmists claiming that Search Engine Optimization (SEO) is dead. But is there any truth in their claims? The answer is “Yes” and “No.” Just to refresh your memory, SEO is a collection of techniques that website owners use to increase their rankings in search engines. As the Internet keeps evolving and search engines change their ranking algorithms/ factors, the main question remains, “Does SEO Really Work?” This article will disclose to you why seo Edmonton works and how you can use it to increase or decrease the ranking of your website.
How to Make SEO Work for You
Search engines determine a website’s ranking by examining both on-page and off page factors. The only way to boost your site’s ranking is by improving both your on-page and off page factors. This objective can only be accomplished by using the latest SEO best practices. Here are some of these Best SEO Practices.
High-Quality Content: The key to making SEO work for you is by publishing high-quality content that helps your clients to find solutions to their problems and concerns. Most Google’s algorithm updates are intended to punish low-quality content/ spam and reward good content.
Customer Targeting through Keywords: The more relevant your content is, the more findable it will be to search engines. Every search starts by someone typing certain keywords into a search box. If your website does not contain the keywords or closely-related terms being searched; then it won’t be found in the search results.
Link Building: Genuine and high-quality crawling links is a vital way for search engines to identify your content. Therefore, the more the links pointing to your website from different quality relevant sources, the high the probability of search engines finding your content.
Social Media Presence: Social shares are as vital as links from other web pages. Thus, it is important to promote your content through social networks.
Good Website Architecture: A well-optimized website is easy to navigate, loads faster and is easily accessible. Good website design increases not only your site’s ranking but also web traffic.
Mobile Friendliness: There are more mobile than desktop website-browsing/ searches in some countries like the USA. A mobile responsive website increases not only web traffic but also your site’s ranking.
Common Mistakes that can Make SEO Dead
Many faulty SEO tactics can be considered to be dead either because they never worked, do not work anymore or still work but violate Google’s regulations. Some of the basic SEO tactics that kill SEO include:-
Buying Mass Fake Links: This scheme requires you to pay for external links to trick search engines that your website is worth being ranked at the top. Google advocates for earned, not bought links. This practice may lead to your ranking being revoked or your site being removed from search results altogether.
Keyword Stuffing: This practice involves placing a high number of keywords in page titles, URLs, links and page content. This is a poor SEO method that will only hurt your website’s ranking.
Plagiarism: Stealing content from other sources without proper citation doesn’t work for SEO.
Duplicating Content: This practice entails creating multiple pages on your website and re-using the content already available on the website. This practice no longer works.
Does SEO Really Work?
Search Engine Optimization ensures that useful content is discovered by your customers at the exact moment they need it. Current good SEO practices discussed in this article will always work towards improving the ranking of your site. If you use the poor SEO tactics discussed on this page, SEO will not work for you.