Easy Tactics to Help You Rank Higher on Google MapsEasy Tactics to Help You Rank Higher on Google Maps
Managing to get into the 3pack on Google maps can be a bit of a challenge. The rewards, however, are worth all the efforts that you might put towards it. It will result in higher profits for both you and your clients. Below are a few Google Maps SEO tactics that you can use to improve your Google Maps ranking for the particular city in which you are verified.
Include the Main Keywords in the GMB Business Name
Including keywords in the Google My Business (GMB) business name does play a significant factor in determining your ranking performance on Google Maps. Google Maps will show your business even when a keyword that includes your business name is searched. It also makes it easier for people who are mainly looking to find your business to find your website and location. If you are concerned about ruining the consistency of your NAP, you can consider changing the NAP information to match the new business name that is keyword focused.
Max Out Your Categories
In some cases, the categories in the GMB may not fit your business perfectly. For such an example, ensure that the primary category and main keywords that you want to rank are closely matched up. To do this, you can Google the main keywords and include names of various big city names. Copy the ones that are most commonly ranked. Make sure that you also utilize all the second categories with keyword related categories.