Managing to get into the 3pack on Google maps can be a bit of a challenge. The rewards, however, are worth all the efforts that you might put towards it. It will result in higher profits for both you and your clients. Below are a few Google Maps SEO tactics that you can use to improve your Google Maps ranking for the particular city in which you are verified.
Include the Main Keywords in the GMB Business Name
Including keywords in the Google My Business (GMB) business name does play a significant factor in determining your ranking performance on Google Maps. Google Maps will show your business even when a keyword that includes your business name is searched. It also makes it easier for people who are mainly looking to find your business to find your website and location. If you are concerned about ruining the consistency of your NAP, you can consider changing the NAP information to match the new business name that is keyword focused.
Max Out Your Categories
In some cases, the categories in the GMB may not fit your business perfectly. For such an example, ensure that the primary category and main keywords that you want to rank are closely matched up. To do this, you can Google the main keywords and include names of various big city names. Copy the ones that are most commonly ranked. Make sure that you also utilize all the second categories with keyword related categories.
Build Citations That Are Local-Related
Building a niche and local relevance is among the main aspects of local search engine optimization. This is done via both off-page and on-page optimization. Creating local citations is one of the ways that you can do this through off-page optimization. Some of the things that you can do to help the citations get indexed include creating outbound links to them from your website, using an indexing service, or using the Google mobile-friendly testing tool.
Fix Your On-Page
Many companies usually neglect the on-page, yet it is a significant factor in search engine optimization for Google Maps. For this, ensure that the user interface is mobile friendly and that your website has relatively fast load speeds. Your landing page content should also be search engine optimized. For this, ensure that the content is authoritative, has more than a thousand words, and contains all the main keywords as well as the LSI keyword versions.
Get Social Signals
The social signals refer to the likes, shares, and the general appearance on social media that your website has. The importance of social signals in ranking on Google Maps is increasing rapidly with time. Acquiring social signals can be done in a variety of ways, including running various promotions on social media using the company’s link. In addition to ranking, social signals also give your company more exposure and increased local traffic, which not only has the potential of increasing your sales but also contributes to ranking on Google Maps.